Michael Wargo Formed Southeast Media Group, Inc. (formerly Wargo Advertising) more than 22 years ago. He wanted to build an agency with a fresh new approach toward the client/agency relationship and marketing strategy. He applied his methodology involving a research-oriented foundation, and a hard-work with no shortcuts philosophy. This resulted in an incredible track record of satisfied clients and successes in more than 40 industries. His relationship-oriented mentality could not exist without radical change in the way traditional agencies do business. As a result, Southeast Media Group puts client before profit, and hard work before creativity begins. Because Michael is committed to strong personal connection with his clients, Southeast Media Group will always remain a relatively small company with close relationships as its primary focus. Service at this level requires limiting the number of clients to ensure the attention each and every customer requires is always as they deserve⦠without exception.
Michael Wargo began his professional career as a concert pianist, and toured the country for more than three years. He soon transitioned into performing exclusively in Jazz, and has performed with many legendary pop and jazz musicians. Soon offers to compose many advertising jingles led him to work with several advertising agencies on national campaigns. This began a love affair with the business of advertising and marketing. Although he continues to perform to this day, his focus turned to building his own company.
In the year 2000, Michael Wargo began playing professional golf. Although he competed on a limited schedule with conditional status, his competing on tour and heavy involvement with several golf companies led to a very successful and sustained commitment to marketing golf-related companies. Southeast Media Group has clients in industries ranging from Aviation, aquaculture and healthcare, to snow removal, computer software and baby products. However, the golf market is a special focus, presence and strength of the company.
After more than 22 years in advertising and more than 150 companies benefitting from his involvement, Michael Wargo has written and is getting ready to publish a book called, Marketing Strategy: No Shortcuts. It is a comprehensive guide to the methodology and hard-work philosophy that has made him a highly respected player in advertising and marketing.