This site is under construction and may be periodically down or disfunctional. Thank-you for your patience.
  • It's How Well You play the Game...

    Advertising and marketing can be as strategically demanding as a game of chess. Only the most experienced and savvy will prevail...

    Great advertising and marketing campaigns are the result of groundbreaking creativity supported by prudent planning. True innovation and creativity is the result of painstaking research and analysis working synergistically in concert with the skills, talent and experience of the creators. A creative concept only performs to the potential of the of the information supporting it. This is what sets Southeast Media Group apart. We are a full service advertising agency with one goal: To thoroughly understand our clients' need, their products and their market. our research-oriented approach to planning is what it takes to help your company reach its fullest potential.

  • Creative Services

    Creativity should be judged by results, and not by the virtues of the art or idea itself. When facing a problem, we take the time to analyze and thoroughly research every ancillary consideration. There is great certainty when armed with significant objective and subjective information. We begin the task of creation only after this phase is complete.

    Creativity with a narrow scope of direction is a unique art form unlike any other. Our diligence and skill in this area is unsurpassed. Advertising campaigns are not about ideas; they are about profits. Southeast Media Group is prepared to show you just how we can make it work for you.

    Marketing Research

    Marketing Research is the core and foundation for everything we do.  A detailed research program not only yields invaluable validating information, but it also serves as a preventive measure: the direction provided by highly specific data virtually insures accuracy, profitability and maximum impact for each advertising/marketing dollar.  Our direction and recommendations regarding concepts, content and media are always strongly supported by facts; not just opinions.

    Media Services

    Although it may start with the right creative campaign; it is how and where we deliver the message that matters most.  The amount of investment to the rate or return is in direct proportion to our performance.

    Impacting and successful media campaigns start with research and planning.  Our research philosophy plays an enormous role in the overall success of our media campaigns.  Prudent and deliberate planning geared toward a targeted multimedia effort will always work to its potential.  After all, there is no substitute for hard work and research.  It is our only protection from the inherent risk associated with advertising.

    Public Relations

    Public Relations is "the motivation behind word-of-mouth advertising."  A successful public relations program requires an organized strategy, as well as skillful and creative execution.  Southeast Media Group has the experience and expertise bring a whole new level of sophistication and diligence to the table.

    Media exposure translates directly into profits.  In most cases, it takes both savvy and experience to make a PR campaign a viable and profitable venture.  From grand openings and special events, to press related product releases, Southeast Media Group has what it takes to get the exposure you're looking for, and the attention you deserve.

    Strategy

    Business, like chess, requires deliberate planning and strategy, and results are measured in victory and profitability.  It requires perfect positioning, an intelligent line of attack and insightful defense.  A well-informed and deliberate strategy will always yield a few inspired moves. It is only when we thoroughly understand and anticipate competition defensive measures can we realize our ultimate objective.

    Web Services

    Marketing on the web requires expertise in three critical areas.  Southeast Media Group always stays au courante with trends and technology, while maintaining our focus on the product, and all traditional elements of marketing and sales.  Technology is far less important than effectively communicating your message.  Understanding core values and your target market is always our first concern.

    Web Design: Our design team has on goal: to parallel the creative platform, while effectively optimizing the graphics and visuals for web application.  It is far too easy to let creativity overshadow good sense marketing. 

    Web marketing:  There are many web-exclusive marketing, public relations and advertising vehicles.  We know and understand how to use them.  Every client and every product is unique; therefore we take pride in the fact that we never truly rely as much on experience as our real world product-exclusive research.

    Sales Consulting

    The sales process is the keystone element of nearly every business.  Optimizing, refining and perpetually improving your sales effort is the secret to steady growth and profitability.  Southeast Media Group has dedicated a division solely to the development and improvement of the sales process.  We can function in either an outsourcing capacity or in training and support role.  If you are launching a few products and do not have a sales staff, SMG can easily determine the feasibility of hiring your own, while initiating the sales process and generating the revenue necessary to drive the future marketing and direction of your company.  Our vast database, experienced professional sales team and proven methodology will become indispensable assets to your company.  From short-term outsourcing, to sales strategy and training, we will custom fit a sales solution to your needs.

    Manufacturing

    Southeast Media Group has developed an innovative concept for systematically removing the risk and maximizing profits from manufacturing overseas for its clients. By having a full-time Manufacturing representative in China, and buying manufactured products of all types as a consortium, SMG can provide clients with exceptional insider pricing and service with peace of mind in expected results only achievable with a man on the ground able to supervise all manufacture and shipments. Even as a new manufacturer, you can operate in the Pacific Rim with all of the savvy and credibility of a well-established company with a great track record for sales, high volume and prompt payment history. Our pricing can often cut 20 to 30% from the pricing available trying to handle it yourself. We also save infinite man hours in knowing exactly where to go and how to get the job done. Finally, everyone knows quality control is a great concern in this area of the world, and an American company new to the game has little or no recourse if they are dissatisfied. Our man on the ground will oversee all production runs and shipments, offering a high level of certainty that your shipment will be exactly what was ordered, and shipped on time.

  • Portfolios

    We are currently in the process of updating our portfolios. Please check back soon to see our most recent projects and clients.

    Client Portfolio

    Graphics Portfolio

    Web Portfolio

  • SMG Manufacturing
    Maximizing Profit - Reducing Risk

    Working in China for over 10 years, we have established significant credibility and close ties with reputable factories in nearly all areas of manufacturing.

    Learn More

  • About Us

    Michael Wargo Formed Southeast Media Group, Inc. (formerly Wargo Advertising) more than 22 years ago. He wanted to build an agency with a fresh new approach toward the client/agency relationship and marketing strategy. He applied his methodology involving a research-oriented foundation, and a hard-work with no shortcuts philosophy. This resulted in an incredible track record of satisfied clients and successes in more than 40 industries. His relationship-oriented mentality could not exist without radical change in the way traditional agencies do business. As a result, Southeast Media Group puts client before profit, and hard work before creativity begins. Because Michael is committed to strong personal connection with his clients, Southeast Media Group will always remain a relatively small company with close relationships as its primary focus. Service at this level requires limiting the number of clients to ensure the attention each and every customer requires is always as they deserve… without exception.

    Michael Wargo began his professional career as a concert pianist, and toured the country for more than three years. He soon transitioned into performing exclusively in Jazz, and has performed with many legendary pop and jazz musicians. Soon offers to compose many advertising jingles led him to work with several advertising agencies on national campaigns. This began a love affair with the business of advertising and marketing. Although he continues to perform to this day, his focus turned to building his own company.

    In the year 2000, Michael Wargo began playing professional golf. Although he competed on a limited schedule with conditional status, his competing on tour and heavy involvement with several golf companies led to a very successful and sustained commitment to marketing golf-related companies. Southeast Media Group has clients in industries ranging from Aviation, aquaculture and healthcare, to snow removal, computer software and baby products. However, the golf market is a special focus, presence and strength of the company.

    After more than 22 years in advertising and more than 150 companies benefitting from his involvement, Michael Wargo has written and is getting ready to publish a book called, Marketing Strategy: No Shortcuts. It is a comprehensive guide to the methodology and hard-work philosophy that has made him a highly respected player in advertising and marketing.

  • Contact Southeast Media Gorup, Inc.

    Southeast Media Group, Inc.

    Michael Wargo
    President
    Email: wargo@smgorlando.com
    Phone:407.382.0095
    Fax:407.382.6725

    Michael Wargo - President

    Southeast Media Group, Inc.

    Michael Wargo
    President
    Email: wargo@smgorlando.com
    Phone:407.382.0095
    Fax:407.382.6725

    Mike Copeland - Vice President, Manufacturing

    Business, like chess, requires deliberate planning and strategy, and results are measured in victory and profitability.  It requires perfect positioning, an intelligent line of attack and insightful defense.  A well-informed and deliberate strategy will always yield a few inspired moves. It is only when we thoroughly understand and anticipate competition defensive measures can we realize our ultimate objective.

    Cassandra Wilcox - Art Director

    Southeast Media Group, Inc.

    Email: cassiew@smgorlando.com
    Phone: 407.382.0095 ext. 113
    Fax:407.382.6725

    Ty Santomassino

    Southeast Media Group, Inc.

    Email: ty@smgorlando.com
    Phone: 407.382.0095
    Fax:407.382.6725

    Irina Gula - Reception

    Southeast Media Group, Inc.

    Email: cassiew@smgorlando.com
    Phone: 407.382.0095 ext. 113
    Fax:407.382.6725

    Sales Consulting

    The sales process is the keystone element of nearly every business.  Optimizing, refining and perpetually improving your sales effort is the secret to steady growth and profitability.  Southeast Media Group has dedicated a division solely to the development and improvement of the sales process.  We can function in either an outsourcing capacity or in training and support role.  If you are launching a few products and do not have a sales staff, SMG can easily determine the feasibility of hiring your own, while initiating the sales process and generating the revenue necessary to drive the future marketing and direction of your company.  Our vast database, experienced professional sales team and proven methodology will become indispensable assets to your company.  From short-term outsourcing, to sales strategy and training, we will custom fit a sales solution to your needs.

    Manufacturing

    Southeast Media Group has developed an innovative concept for systematically removing the risk and maximizing profits from manufacturing overseas for its clients. By having a full-time Manufacturing representative in China, and buying manufactured products of all types as a consortium, SMG can provide clients with exceptional insider pricing and service with peace of mind in expected results only achievable with a man on the ground able to supervise all manufacture and shipments. Even as a new manufacturer, you can operate in the Pacific Rim with all of the savvy and credibility of a well-established company with a great track record for sales, high volume and prompt payment history. Our pricing can often cut 20 to 30% from the pricing available trying to handle it yourself. We also save infinite man hours in knowing exactly where to go and how to get the job done. Finally, everyone knows quality control is a great concern in this area of the world, and an American company new to the game has little or no recourse if they are dissatisfied. Our man on the ground will oversee all production runs and shipments, offering a high level of certainty that your shipment will be exactly what was ordered, and shipped on time.

Advertising Marketing Public Relations